Wewind, a prominent Egyptian company specializing in wind turbine installation and site preparation services, sought to establish itself as a key player in the renewable energy sector. The challenge was to develop a professional identity system that not only aligned with the company's vision but also conveyed its dedication to sustainability and innovation. The objective was clear – to create a distinctive brand that would attract the attention of decision-makers and investors in the competitive wind energy industry
I've conducted an analysis of the competitive landscape, studying the identities of key industry players to strategically position Wewind and identify unique opportunities for differentiation. Crafting Wewind's brand strategy involved defining goals, objectives, x-factors, values, mission, and vision. Positioned as a pioneer in the renewable energy revolution, Wewind aimed to lead in sustainable wind solutions, contributing to a greener future for governments and businesses.
Exploring various concepts, I created a clean and impactful logo design that incorporates the Ww initials, wind farm symbolism, and an energy icon. This design represents the efficiency and reliability of Wewind's wind turbine installations, emphasizing the brand's commitment to sustainability.
The color palette featuring blue and green reflects Wewind's values of sustainability, innovation, and trustworthiness. The chosen typography complements the overall visual identity, creating a cohesive and professional brand image.
The tagline "Webuild, Wesave, Wewind" is reflecting the core activities of constructing sustainable energy infrastructure, saving energy, and harnessing wind power for a cleaner tomorrow.
Wewind - wind renewable energy services
Concept design
Strategic brand identity design
Concept design
Strategic brand identity design
@ranargraphic
Thank you for watching.
Thank you for watching.
